Service Design

Sticky notes on a customer journey map

What is Service Design?

Service Design is a human-centered methodology of understanding and organizing people, interactions, and processes to improve service quality and user experience for both employees and customers.

By integrating customer experience principles with business processes, service design can help public sector agencies identify opportunities to reduce costs while also boosting engagement and customer satisfaction.

Who We Are
We are a team of service designers with demonstrated expertise in design thinking. We are passionate about crafting efficient, delightful services that users can navigate with confidence.

Three people looking at a white board with sticky notes

What We Do

Identify Service Gaps

Use human-centered design to identify the needs and challenges of city departments and their customers and design solutions to address them.

Leverage Research and Data

Leverage user research to identify areas for improvement, guide solutioning, and measure impacts.

Refine Service Experience

Use real-world feedback and performance metrics to iterate design solutions to ensure relevance, effectiveness, and long-term service quality.

Values

Design for People First

Prioritize the needs and experiences of users, residents, and stakeholders to enhance service delivery for all involved.

Support City Priorities

Strengthen the city's ability to deliver services that support public safety, housing and homelessness, health, and thriving Seattle priorities.

Equity and Inclusion

Committed to ensuring non-English speakers, people with disabilities, and members of diverse racial, ethnic, and cultural groups are designed for.

Information Technology

Rob Lloyd, Chief Technology Officer
Address: 700 5th Ave, Suite 2700, Seattle, WA, 98104
Mailing Address: PO Box 94709, Seattle, WA, 98124-4709
Phone: (206) 684-0600
Phone Alt: Cable TV & Internet Discount Information: (206) 684-8498
SeattleIT@seattle.gov

Sign Up for Latest Updates

Subscribe

Seattle IT is a trusted partner that provides secure, reliable, and compliant technologies enabling the City to deliver equitable and responsive services to the public.