What is Service Design?
Service Design is a human-centered methodology of understanding and organizing people, interactions, and processes to improve service quality and user experience for both employees and customers.
By integrating customer experience principles with business processes, service design can help public sector agencies identify opportunities to reduce costs while also boosting engagement and customer satisfaction.
Who We Are
We are a team of service designers with demonstrated expertise in design thinking. We are passionate about crafting efficient, delightful services that users can navigate with confidence.

What We Do
Identify Service Gaps
Use human-centered design to identify the needs and challenges of city departments and their customers and design solutions to address them.
Leverage Research and Data
Leverage user research to identify areas for improvement, guide solutioning, and measure impacts.
Refine Service Experience
Use real-world feedback and performance metrics to iterate design solutions to ensure relevance, effectiveness, and long-term service quality.
Values
Design for People First
Prioritize the needs and experiences of users, residents, and stakeholders to enhance service delivery for all involved.
Support City Priorities
Strengthen the city's ability to deliver services that support public safety, housing and homelessness, health, and thriving Seattle priorities.
Equity and Inclusion
Committed to ensuring non-English speakers, people with disabilities, and members of diverse racial, ethnic, and cultural groups are designed for.