﻿1
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-We're going to kick things off
with artist, curator

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and arts entrepreneur,
the man responsible

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for Museum of Museums.

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Mr. Greg Lundgren.

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Hi. 
-Hi, Nancy. 

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-It's great to have you here.
-Thanks for coming.

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-And we're digging this place,
man. It is fantastic.

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-It's getting closer.

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-It’s getting closer.

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Now before diving in
to Museum of Museums, a.k.a.

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Mom, I want to give
some context for you,

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for our audience

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to kind of know

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what you're about because
you do a lot of things.

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So in 1995, you sounded Vital
5 Productions.

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-Yes.
-Is that correct? Okay.

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And that's kind of an umbrella
organization for your myriad

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of projects.
-Yes

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-Which include Vito's,
which is.

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-Vito's is a 1953
Italian restaurant

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and jazz club on First Hill. 
-Yep.

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-And rebuilt,
renovated ten years ago and.

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-You brought back to life.

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That's a wonderful place.

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So the hideout,
which is kind of a groovy

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hole in the wall bar.

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-Yeah, it turns 15 on March 18th. 
-Wow.

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-So we're excited
that it's been around so long.

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-Yeah, that's a long time in Seattle!

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-And I think we'll be there
for another decade at least.

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-Excellent.

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Uh, Lundgren
monuments, glass headstones.

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-I do that, too. Yeah. 
-Interesting.

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And you've written
a couple of children's

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books about death as well.

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I’ve written two children's
books about death. Yes.

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-You cover a lot of ground.

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And finally,
during the first three

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Seattle art fairs,
you curated Out of Sight,

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which was kind of

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a parallel exhibit of work
by local artists.

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-Yeah, my concern was it's
that regional artists were not

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getting the exposure
that they should and deserve.

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And so I kind of took it

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upon myself
to create a venue for that.

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-Greg Lundgren to the rescue.
All right.

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So clearly, you're no stranger

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to taking on
very big challenges,

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which brings us
to Museum of Museums.

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Perhaps
your biggest project yet.

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So I. Seems maybe so.

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What was the impetus for MoM?

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-I have been banging the drum
and trying to start

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an art center in Seattle for a very long time.
-Mm.

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-And for a large portion
of that time

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I was looking
towards our multibillionaires.

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I was looking towards people
with big money to subsidize

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what I think Seattle deserves
and needs to improve

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and grow our arts ecosystem.
-Mhm.

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And after a while,
and after all the letters

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that you write and projects
that you start, you either

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give up or you design
in the art center

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that you can afford to do

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instead of
waiting for the art center

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because you can't afford to do. 
-Yeah.

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-So MoM reflects

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the art center that I can
barely afford to do.

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-Just right there.

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-Just, yeah, to the dollar.
-The name Museum of Museums.

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Why that name?

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I think that there's a couple
of different true

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answers to it.

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I wish there were just one could be easier.
-Yeah.

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-But I think that there is
a very literal term behind it.

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And that Museum of Museums

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does give shelter
to other smaller museums.

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So we are harboring
the Shaun Kardinal Art Museum.

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We are harboring

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the Supperfield Museum
of Contemporary Art

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and MoMoM or Museum
of the Museum of Museums (laughter)

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and a few other moments
throughout the space.

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-So the building, like you
said, it's um, 

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it was it's owned
still by Swedish Hospital.

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What was it before you got it?

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-For the last decade, it's been
kind of a squatters hotel.

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-Mm.
-The windows were boarded up.

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There was five tons of trash
that was left behind

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by people who were living
in the building. 

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-Right.
-So it was in very rough shape.

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-Yeah.

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-I think it has a great kind
of architectural history,

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but the 21st century
was not kind to it.

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During the the demo.

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Was there any point
during the process

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or how many times did you
want to run away screaming?

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-I enjoy renovation.
-Ah!

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-I looked at this building
almost like a stray dog

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that you found.

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You know, it was covered in
fleas and hadn't had a bath.

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And so, like,
that process of renovation

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is like taking in something
that really deserves

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to be cared for
and kind of grooming it.

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-Yeah.
-And so that part felt good.

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I think that's

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that was like the relationship
that you have with

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a building is like fixing

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all the things
that are derelict and miskept.

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-Mhm, and bringing it back.
-And bringing it back.

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-So there's

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obviously still work to do,
but you're getting close

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and soon every corner of MoM
is going to be art activated.

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So let's get to that.

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Just walk us
through the space.

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-Yeah, I think first off,
that MoM is an admission

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based model.
So we don't sell artwork here.

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We sell the experience
of curating

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mostly noncommercial work.

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So there's a lot of different
moments.

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There's a lot different
spaces.

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The thing about this building
is that

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there is like a labyrinth
of rooms and hallways.

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-Oh yeah.
-There's something around every corner.

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-Yes.
the top floor is called the True Space,

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which is designated
for immersive installation

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and large scale sculpture.

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It's 2000 square feet
and it's dedicated to doing

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really ambitious,
involved installations.

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-Mhm.
-Below that is the Malone Gallery,

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which is the same
square footage

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but designed for more
traditional exhibition.

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Also three main exhibitions
a year.

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Across from that
is what we call the Lobby,

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which contains
four main moments.

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The Emergence Room,

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which is designated

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for showcasing art
from kids age six to 16.

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I think it's very important

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to have a conversation
about arts education

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and you don't create

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great adult artists
unless you're giving kids

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an opportunity and inspiration. 
-Absolutely.

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-We also have the Shaun Kardinal
Art Museum there.

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We have the Margaret
Supperfield Museum there.

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We have MoMoM there.

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-Which is a bathroom.

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-Which is a bathroom.
-And installations.

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-Yes, it seems like a joke,
but MoMoM is the Museum

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of Museum of Museums.

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Or the Museum of MoM,
and it showcases artwork

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that is made in around
or about the museum.

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-Oh, gotcha. Okay.
-But it's also the bathroom.

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-Also the bathroom. Yeah. Yeah.

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Double. Double meaning. 
-Why just leave it a normal bathroom?

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-Why, why would you do that? Now,
what about the mail?

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The mail? 
-Oh, and then, yes.

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I Mail MoM is a mail program

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that we're doing

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with Robert Zverina
and Amy-Ellen F. Trefsger.

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They are enamored
by the postal box.

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That’s right in front of our building.
-Uhuh.

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-And so they're setting up
a mail program.

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There's pencils and

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postcards that are stamped,

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and there's some prompt
that might be write a postcard

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to Edith, who's having surgery
at Swedish Hospital.

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-Not necessarily
someone they know.

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-No, it's mostly to strangers.
-Gotcha.

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-And that's like people
that are incarcerated.

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People
that that kind of could just.

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Could use a friend
or use some engagement.

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So I'm really excited
about that program.

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-Oh that’s, that's wonderful.

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Now let's go to next
next area down.

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So next area.

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So then there's a few things.

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I mean, there's outdoor
sculpture.

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Yeah.
-There's Dylan Neuwirth,

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that has a neon sculpture
on our Broadway entrance.

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And Gracelee Lawrence,
who were about to install

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a large scale 3D
printed sculpture of hers

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that's on our Boylston
entrance.

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There is Nikita Ares
who painted our front door.

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There's Rick Araluce
who created the installation

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in the entry on Boylston as well.

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-That little box kind of set in. 
-Little recessed diorama.

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-Mhm.
-And then as we work our way down,

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we go to the first floor,
which is where we are now.

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-Yep.
-And on the south side is our

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-Which is where we are.
-Where we are now.

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The gift shop has some of

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the traditional normal
things like our MoM swag.

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So you can buy a coffee mug
or a T-shirt or tote bag,

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but it's grounded in this
collection of 63 objects.

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And these 63 objects
are presented on these tables

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that are almost like what
you'd be in, like a swap meet.

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Yeah.

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And the common denominator
between all 63 objects

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is that they're all designed

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to bring joy to somebody who
is staying in the hospital.

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-I love that.

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So that's the gift shop.

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And then behind us.

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-Behind us is the talk show.

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And it's probably a longer
story than we have time for.

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But the idea is, is that

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I was
afraid that I wouldn't be able

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to get enough volunteers
to manage the gift shop

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because to start with, it's
going to be a volunteer

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based operation.

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So I thought that

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if we could do something
that people might raise

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their hand to participate in,

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that we'd have a better chance
of having it staffed. (Laughter)

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So we created what's called
the gift shop talk show,

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and if you are a gift shop

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attendant,
you're also a talk show host.

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And we worked with our new
recent friend, Hunter Irving,

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who is doing our first video
installation here

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to rig up a computer
that with a press of a button,

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we could stream
live on Instagram, Facebook

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and YouTube.

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This whole project is build
the stage

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and just kind of see who (indistinguishable).
-See what happens.

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So now let's go.

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Over here is the theater.

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-So, so yes,

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to the north of the gift shop
is the Charles Mudede Theater,

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which is, this kind of brings
me a lot of joy.

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It's a four seat theater. (Laughter)

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It's largely designed
for video projections.

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But I do love the idea
of doing live theater

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for a four person audience. 
-That’s great.

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-And then beyond that is
what's called the Kitchen.

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-Mhm.
-The Kitchen has its own

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entrance to Broadway

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and is really designed
to have different

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programing
every day of the week.

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And then on the weekends we do art pop ups.
-Mhm.

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-And that ranges from vintage
clothing to fine

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art to kind of
all different kinds of things.

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-How about the cabin?

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-Yeah, we created a little like

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a little scene of a cabin,

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kind of like your uncle's cabin in the North Cascades.
-Oh, yeah.

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-And it's just this cozy
little place that seats eight.

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And then behind it,
we program this video

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that looks like the-

248
00:10:07,106 --> 00:10:07,690
-Nature!
-of the

249
00:10:07,690 --> 00:10:08,232
cabin.

250
00:10:08,232 --> 00:10:09,609
-Yeah.
-And it doesn't have to be

251
00:10:09,609 --> 00:10:12,236
nature,
but it could be outer space.

252
00:10:12,236 --> 00:10:13,529
It could be underwater.
-Sure.

253
00:10:13,529 --> 00:10:15,072
(Unintelligible) kind of set
some stage. Set some tone.

254
00:10:15,072 --> 00:10:18,618
I think, that tell all sorts
of strange submissions for that.

255
00:10:18,618 --> 00:10:20,578
-And then there-the two bathrooms.

256
00:10:20,578 --> 00:10:22,913
-So there's two large bathrooms
on the first floor

257
00:10:23,205 --> 00:10:26,834
and it would have been
impossible to ignore them

258
00:10:26,834 --> 00:10:28,878
or to leave them
alone is just natural

259
00:10:28,878 --> 00:10:30,212
normal bathrooms.
-Of course.

260
00:10:30,212 --> 00:10:30,921
-So they are

261
00:10:30,921 --> 00:10:33,883
rotating art installations
and then between them

262
00:10:34,258 --> 00:10:35,468
is a mirror

263
00:10:35,468 --> 00:10:38,012
that also changes
every six months.

264
00:10:38,304 --> 00:10:39,305
-Okay, so that those three things

265
00:10:39,305 --> 00:10:40,848
right there
change every six months.

266
00:10:40,848 --> 00:10:43,142
Well, you know what drives you

267
00:10:43,142 --> 00:10:45,102
to put so much time, energy
and resources

268
00:10:45,102 --> 00:10:48,314
into incredibly cool projects
but daunting projects?

269
00:10:48,814 --> 00:10:50,107
-I'm just a huge

270
00:10:50,107 --> 00:10:53,653
supporter and a huge advocate
of what Seattle could become.

271
00:10:53,778 --> 00:10:55,738
I feel like we have
all of these ingredients here.

272
00:10:55,738 --> 00:10:57,823
We have the community,
we have the artists.

273
00:10:58,157 --> 00:10:59,575
We have enormous wealth.

274
00:10:59,575 --> 00:11:01,869
We have the technology.

275
00:11:02,036 --> 00:11:04,997
Like there's so many things
that other cities don't have.

276
00:11:05,122 --> 00:11:05,956
But it's frustrating

277
00:11:05,956 --> 00:11:09,168
because we haven't
combined them in a way

278
00:11:09,168 --> 00:11:11,337
that activates it
the way that we could be.

279
00:11:11,337 --> 00:11:15,216
-Mhm.
-So I think that Mom is this experiment

280
00:11:15,216 --> 00:11:17,510
and this attempt to

281
00:11:18,344 --> 00:11:21,347
to harness
all of those those things.

282
00:11:21,847 --> 00:11:25,976
I'm not saying that it's
a sure thing or guarantee.

283
00:11:26,018 --> 00:11:26,686
-Nothing is.

284
00:11:26,686 --> 00:11:27,395
-Nothing is.

285
00:11:27,395 --> 00:11:32,400
But if I were to propose what
part of the remedy would be,

286
00:11:32,650 --> 00:11:34,276
I think
it would look a lot like MoM.

287
00:11:35,319 --> 00:11:36,320
-Well, I love it.

288
00:11:36,320 --> 00:11:37,530
And I'm just going to say it.

289
00:11:37,530 --> 00:11:40,324
I love you. 
-Well, I love you. 

290
00:11:40,324 --> 00:11:41,367
Everything you do. 
I absolutely love it.

291
00:11:41,367 --> 00:11:45,913
So Museum of Museums, MoM
is slated to open June fourth.

292
00:11:46,205 --> 00:11:47,081
Keep up with all things

293
00:11:47,081 --> 00:11:49,625
MoM on their website
and on Instagram.

294
00:11:50,334 --> 00:11:50,876
Thank you so much.

295
00:11:50,876 --> 00:11:52,294
And stay with us
because I know

296
00:11:52,294 --> 00:11:54,630
we have more to do with you
later in the show.

297
00:11:54,630 --> 00:11:57,717
But up next is a story on Neon
Saltwater,

298
00:11:57,967 --> 00:12:00,636
a visionary artist
whose work will be featured in

299
00:12:00,636 --> 00:12:04,473
one of MoM's debut exhibit,
which is called Energy Drink.

300
00:12:05,182 --> 00:12:06,267
Thank you, sir.

301
00:12:06,559 --> 00:12:08,227
-Thank you.

302
00:12:08,227 --> 00:12:09,311
-Let’s toast.
-Let’s toast.

303
00:12:10,062 --> 00:12:10,646
-Voila, to MoM.

304
00:12:10,646 --> 00:12:12,815
-To MoM. 
-To Greg.

305
00:12:12,815 --> 00:12:13,983
-Drinking our fake-

306
00:12:13,983 --> 00:12:16,902
-There's nothing in this glass.
