City of Seattle Video Posting Standard
The City of Seattle provides access to online video because this is the way many residents communicate and obtain information online. Key objectives for video content should meet one or more of the follow goals: provide information about City services, showcase City and community events, explore City issues and highlight outstanding individuals and organizations that contribute to Seattle and the region. The City encourages the use of video content to further the goals of the City and the missions of its departments, where appropriate. These standards should be used in conjunction with the City's Social Media Use Policy.
- The department's communication manager will be responsible for approving the video content.
- Video quality should be comparable to DVD quality.
- Low quality video will be considered as long as audio is clear and the content is compelling and informative.
- All videos will be submitted to Seattle Channel for hosting and posting.
- The department must have secured rights to stream the video:
- The video was produced by the department
- Or permission has been granted to host and stream the video on City of Seattle websites
- Videos streamed from sources other than Seattle.gov may not be embedded on Seattle.gov pages. Links to external videos are permitted, but should only be used when content is not available through Seattle Channel video distribution.
- Encode the video as .mp4 file (H.264)
- Host the video on its video server.
- Add the video to the Seattle Channel Video on Demand database for archiving.
- Provide a video link and code to embed the video on a web page.
- Acceptable formats: .MOV, .MPG, .WMV, .AVI, DVD, Tapes - miniDV and DV Cam
- Video details to be provided to Seattle Channel by department:
- Title and Description
- Video Length
- Archive/removal date for time sensitive content
- Videos may be submitted to YouTube, Facebook, BlipTV, other video sites on a case by case basis under the direction of the department's communication manager, if there are needs that cannot be met using Seattle Channel video distribution - video linking, video embedding on site.
- Most of these sites limit the video to 10 minutes in length or less than 1 GB.
- Comments on video should be turned off on these sites.
- The Seattle Channel and DoIT Citywide Web Team will administer these additional video site accounts.
- Any video posted to a third party video site must also be posted to Seattle Channel's site at Seattle.gov for purposes of records retention.
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Bill Schrier, Chief Technology Officer, City of Seattle
October 2, 2009
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